The Brash Boys at 37signals Will Tell You: Keep it Simple, Stupid

• Published:
  1. WIRED, February 25, 2008
• Metainfo:
  • 2480 words
  • 82.7 inches

To the 300 software developers packed into a Vancouver conference room, David Heinemeier Hansson was more than a programmer. He was a visionary, the creator of Ruby on Rails, a software template that powered an increasing number of hot Internet applications. He was a philosopher-king whose minimalist ethos suggested a new way of thinking about business and software.